Hello There! I'm
A creative at heart and a strategist by practice
With over 10 years of experience spanning UI/UX design, front-end development, and digital product management, I specialize in turning ideas into digital experiences that not only look great, but work beautifully. My journey has taken me from designing immersive websites and mobile apps to managing full-scale product lifecycles for high-impact platforms like AG Carbondex Lite and the KFC mobile app.
I thrive at the intersection of creativity and functionality — where business goals meet user needs. Whether I’m sketching wireframes, leading UAT sessions, or aligning cross-functional teams, I bring clarity, empathy, and precision to every stage of the product journey.
Currently, I’m building my own startup vision while continuing to help businesses design, build, and launch solutions that make a difference. This site is a curated space to showcase what I do, how I think, and where I’m headed.
Let’s create something exceptional together.
From my early work in graphic and interactive design to my current role as a Senior UI/UX Designer, my career journey since 2004 has been defined by continuous growth and a passion for user-centered design. Key milestones include: expanding my expertise across the full spectrum of UI/UX processes; taking on increasing levels of responsibility in project management and team leadership; and a proven ability to deliver high-quality, innovative digital solutions that drive positive results.
Now
At Aventra Group, I'm leading UI/UX design for products like AG Carbondex Lite and AG Internal Timesheet. Involves creating user interfaces from ideation, design solution into final prototype, through wireframing, visual design, usability testing. I focus on design and improving UI components, defining user interactions, and overseeing projects from design to release, including team leadership.
Jan 2024 - Present
2023
Jan 2023 - Dec 2023
While at Geometry Global, I designed and improving the UI/UX for the KFC mobile application using Figma. My work ensured designs met client and business requirements, utilized design system libraries, web modules, new features and banners.
2022
At Rams Solutions, I design the UI/UX for web and mobile apps using adobe XD and Figma for product called Profile.la. I translating the visuals from Figma into front-end elements using HTML, CSS, JavaScript, and Bootstrap abd collaborate with back-end development. My role included solving UX issues and managing projects with GitHub.
May 2020 - Dec 2022
2020
Mar 2019 - Dec 2020
At i-Serve, I designed and developed UI/UX for AskAlan's web and mobile apps using Adobe software and Figma. I collaborated on front-end development and troubleshooting UX issues.
2019
During my time at ASTRO Digital 5, I managed website campaigns, working with various teams and stakeholders. I oversaw development processes, used tools like Jira and Confluence, and ensured project quality. My responsibilities included website management, content updates, and some training.
Jun 2014 - Feb 2019
2014
Jun 2010 - May 2014
At ASTRO All Asia Broadcast Centre, I maintained and updated content on the Astro website using CMS tools, communicated with stakeholders, and designed website mock-ups.
2010
At BESSAR Sdn. Bhd, I developed courseware for the Ministry of Education using design software, creating layouts and animations, and working closely with clients.
Jul 2006 - May 2010
2006
Dec 2003
As an Interactive Designer at I Design Sdn. Bhd, I developed courseware for the Ministry of Education, focusing on designing interactive elements for biology subjects.
2004
Completed Bachelor of Art & Design course at
Universiti Teknologi MARA (UiTM)
I leverage a diverse set of tools to support a user-centered design and development process. From initial wireframing and prototyping with Figma and Adobe XD to visual design with Adobe Creative Suite and front-end development using HTML, CSS, and JavaScript frameworks, I am equipped to handle all stages of a project. Additionally, I utilize tools like Microsoft Azure DevOps for efficient project management and version control.